Easier to be ethically cool in 2019?

Ethically cool in 2019

More and more people are moving towards a Vegan lifestyle. Over 300’000 signing up for Veganuary alone in 2019. Is this the year Ethically Cool becomes mainstream?

People on a plant based diet are now not only looking at what they’re eating, but also what they’re wearing. Los Angeles is hosting the world’s first Vegan Fashion Week next month. It ‘is designed to empower conscious brands and humans globally with an elevated platform for achievement, inspiration, and discovery.’

Autumn ‘14 Quilted Jumper featuring the work of Gary Hume. Photo by Pamela Berkovic.

Hiraeth Collective founded by actress Rooney Mara with partners Sara Schloat and Chrys Wong.

Las Vegas may be where this fashion show is being held, but it’s impact is apparent closer to home. Marks & Spencer announced a vegan footwear range after online searches for vegan clothing soared by over 200 per cent.

Stella McCartney commented that she hoped one day fashion to be free of leather clothing and accessories she says ‘I was ridiculed, really.”

Yet day by day her hopes are getting closer.